Being on the edge is never easy. Especially when it comes to loyalty programs, and you know there’s a nice reward on the other side. There’s stress and frustration; for example, a friend of mine flies regularly, but only short distances. She was 525 miles from Silver status on Delta, and the flight home from Chicago only got her 500 miles — 25 miles short. So she waited for yet another flight in Zone 3 or 4 boarding before she got the milestone. And she still hates those 25 miles with all her heart.
So it was nice to get my email from Starwood Hotels today. I’m a fairly new member with them, but I’ve built stays fairly quickly due to some very loyal Clients who book our travel in their hotels. And I was literally one hotel stay last year from upgrading to the next level in their loyalty program. In recognition of that fact, they’ve sent me an email letting me know they’re granting me that status anyway.
They didn’t need to do it. But it was nice. And it feels friendly, which makes me want to stay in their hotels again.
Nice job, Starwood!
Comment Sparkle